What’s saving cinema in the era of streaming services?
Social media platforms like Letterboxd and TikTok have revived the beloved pastime of going to the cinema, especially for Gen Z.
According to Moving Story Entertainment Programming Manager Jordan Bastian, younger audiences are craving community and originality, and they’re looking for it in movie theatres. This engagement then continues beyond the big screen and onto their phones.
Is their enthusiasm and screen time enough to keep cinemas alive?
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