Niu Lai: How this ‘ugly’ animated film became the world’s most profitable film relative to budget
A film so bad that it’s the world’s most profitable production relative to its budget in the era of AI?
Niu Lai is a low-budget animated film that has become a sleeper hit after audiences flooded cinemas across China to see just how bad it was.
The film, made by a mother-son duo over five years on mostly second-hand gear, has touched viewers for its authenticity and imperfections, with some saying it is “healing”, “refreshing” and a “defiance against AI arts”.
Read more: https://www.sbs.com.au/news
SBS News is Australia’s trusted news source for the latest news from Australia and across the world.
Subscribe to the SBS News YouTube channel: https://www.youtube.com/@SBSNews
Follow SBS News on Instagram: https://www.instagram.com/sbsnews_au
Follow SBS News on TikTok: https://www.tiktok.com/@sbsnews_au
Follow SBS News on X: https://www.twitter.com/SBSNews
Follow SBS News on Facebook: https://www.facebook.com/sbsnews
Apple News: https://trib.al/MTx0gUe
For the latest news, visit www.sbs.com.au/news
Network Terms & Conditions: https://sbs.com.au/terms
Privacy Policy: https://sbs.com.au/privacy
Feedback or complaints: https://sbs.com.au/complaints
