Ferrari bets on generational tech shift with first EV car
Ferrari bets on generational tech shift with first EV car
#news #cars #ferrari #electric #technology
Ferrari presented its first fully electric car, marking a high-stakes shift by the luxury sports carmaker as competitors, including Porsche and Lamborghini, scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for ‘light’, was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater.
Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-litre boot. Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to begin in the fourth quarter of 2026.
The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less linked to a 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs.
That would also offer Ferrari a chance for deeper penetration in markets such as China, where EVs are widespread, and big petrol cars are heavily taxed.
Ferrari said the Luce has a range of over 500 kilometres. It is due to ship in 2027
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