The influence of influencers at the Australian Open
Each summer, tennis fans descend on Melbourne Park for the Australian Open but this year has looked a little different. Tennis Australia has engaged a number of social media influencers to create content to promote the tournament, resulting in much of what people see online being less about the actual sport and more about what’s happening off-court. A record number of people have come through the gates but fan frustration has raised questions about whether attendees are there for the tennis or just to be SEEN at the tennis.
Featured: Marnie Vinall, ABC SPORT.
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