Target’s remarkable turnaround at 100 years | 7NEWS
Target Australia is celebrating its 100th birthday with a major business resurgence, transforming from an unprofitable retailer that closed 175 stores six years ago into a fashion-focused success story.
The company has implemented a new strategy featuring internal design teams, frequent fashion drops instead of seasonal launches, and social media marketing that has driven engagement up 200% in six months.
Founded in 1926 as a Geelong drapery store, Target is now competing successfully against sister store Kmart by focusing on affordable, versatile fashion with premium fabrics at budget prices.
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