‘Shrinkflation’: Are we paying the same for less product? | ABC NEWS
The ABC examined around 11,000 food products on the Woolworths website, focusing on changes in the main ingredients—such as raspberries in raspberry jam—over 15 months.
47 products showed a decrease in the proportion of the main ingredient on the labels.
This situation is tied to “shrinkflation,” where the size of a product is reduced while the price remains unchanged, resulting in consumers paying the same for less.
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Read more here: https://www.abc.net.au/news/2025-10-05/supermarket-ingredients-changes-skimpflation/105478516
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