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‘Pheromone-maxxing’: why have young men stopped showering?


There’s a new trend going viral online, and it’s a gross one.

It’s called ‘pheromone-maxxing’, and it sees young men, mostly teenagers, choosing not to shower or put on deodorant before dates in an effort to increase their natural ‘pheromones’ in the hopes of being seen as more attractive by their date.

The new trend has gained traction online after social media users claimed they were receiving more compliments from women after not showering. #pheromonemaxxing #pheromones #looksmaxxing #trend #experiment


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