Making millions from extreme comedy | That’s Business with Alan Kohler

YouTube, TikTok and Instagram are full of “content creators”, but very few turn it into a profitable business. Brisbane comedy duo, Marty and Michael, got their start doing silly stunts on Facebook. More than a decade later they have nine staff, a podcast and 13 million followers across social media platforms. They’ve worked with US “Jackass” comedians and built a brand from that same style of fearless comedy.

Marty and Michael join Alan Kohler to discuss the highs and lows (and there have definitely been some lows) of building a comedy empire. They chat about building an audience, making money from content and the challenges of turning social media into a sustainable career.

00:00 Introduction
01:17 Starting out
02:28 How they met
04:06 Keeping going when they were making no money
06:05 Finally being paid by Facebook
08:30 How much money do they make now?
09:18 Moving to a subscription model
11:00 When stunts go wrong
17:26 How social media has changed
20:57 How do they keep subscribers
24:00 Who is the CEO?
24:50 Plans for the future

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