HelloFresh slammed over crude Pride joke about ‘prepping’ for sex

HelloFresh has sparked outrage on social media with a recent Pride Month advertising campaign that quipped about ‘prepping’ for sex with high-fibre food.

The meal-kit delivery company made an Instagram post on Friday that said: “We know eating isn’t always a top priority this month. We respect that.

“But for those of you who are… prepping… we have an extensive lineup of high-fibre recipes available. Happy Pride.”