Baby food packaging targets children too young to read | 7NEWS

2 hours ago The News Room

Baby and toddler food manufacturers are using child-directed marketing techniques including bright colours, cartoon characters and smiling faces on 90 per cent of products in Australian supermarkets, targeting children under three who cannot read. Research by the George Institute reveals these marketing practices have worsened over the past decade, with many products failing to meet WHO nutritional recommendations due to excessive salt, sugar and fat content. Experts are calling for government regulation to establish minimum nutrition standards and restrict marketing claims on these products.

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